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Create an Annual Recruiting Plan
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It is as important to the success of your Block Island business as achieving your annual sales goals. Yet how much time, resources and action steps are adequately dedicated to recruiting qualified summer help?
All successful businesses have an annual marketing plan. A solid annual marketing plan allows you to better manage your advertising/marketing dollars, helps organize your monthly promotions based on your sales goals, and lets you prepare in advance for your seasonal campaigns. An annual recruiting plan is no different.
The following steps ensure a successful strategy in hiring the best candidate for your Block Island business.
Develop a Budget Review of the past 2 years’ spending trends on recruiting, including newspaper ads, internet ads, job fairs and any other dollars dedicated exclusively to recruiting. Establish a realistic recruiting budget based on current needs and possible future expansion.
Put your plan in writing when you plan your recruiting efforts in advance you avoid the disasters that result from last minute hiring. Ninety days out should provide enough time to recruit full-time staff. Part-time staff could be handled 60 days out.
Your advertising mix for recruiting needs to be diverse. For example, if you purchase an annual unlimited job posting for $199 from BlockIslandJobs.com, you will receive the best recruiting value anywhere in the industry. You can post unlimited jobs all year long on the site.
Use your local and regional papers IN CONJUNCTION with BlockIslandJobs.com. Place the minimum ad in print, and refer them to BlockIslandJobs.com for more details. This allows you to cover ALL the bases, and save money from overpriced print advertising fees. In the newspaper you pay by the line. On BlockIslandJobs.com you can use unlimited words to best describe your company and the opportunity. You can place print ads quarterly, referring them back to BlockIslandJobs.com for more details.
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